Classic balance
The original fine-line signature, with a clear name and a discreet line of English.
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DESIGN STUDIES / 04A SMALLER SIGNATURE. A QUIETER PRESENCE.
A daily moment of care.
Pearl white. A touch of blush.
A signature held in perfect balance.
THE FRONT LABEL
RETINOLskin creamA daily moment of care.A discreet lowercase ai.
A clear product name.
A small line of English beneath.
EIGHT FRONT DESIGNS / TWO SIGNATURES
Original & Serif ai.
Silver & Gold.
01 / ORIGINAL SIGNATURE
Fine lines. A pale pink plus.
English only, with room to breathe.
The original fine-line signature, with a clear name and a discreet line of English.
Save image ↓The name comes first. The original logo rests below as a subtle signature.
Save image ↓02 / SERIF AI
A small italic ai.
The same considered balance.
A small signature above the name. Pure white space, with every line in balance.
Save image ↓A delicate silver line echoes the cap and gives the typography a quiet foundation.
Save image ↓The product name leads. A small signature completes the composition below.
Save image ↓TWO CREATIVE DIRECTIONS
Architectural forms and a clean field of white. A faceted clear shell reveals a mirrored silver core.
Soft pink, natural linen and a warm gold reflection. The same pearl-white tube in a gentler setting.
THREE PHOTOGRAPHIC STUDIES
A study in texture,
proportion and atmosphere.
Sculptural white forms. Light, shadow and the clarity of silver.
Save image ↓Soft linen and pale pink. A warm setting for the gold finish.
Save image ↓The same quiet identity, seen through silver and gold.
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