DESIGN COLLECTION / 2026A COMPLETE EXPRESSION OF CARE
A daily moment of care.
From a quiet signature to the smallest fold.
Eight tubes. Eight matching cartons.
One considered collection.
THE COLLECTION
Two signatures. Eight complete designs.
THE DESIGN LANGUAGE
A small logo, a clear product name and a fine line of English. Space gives every element its place.
Paper, print and subtle accents continue the tube’s identity onto a coordinated outer carton.
Transparent diamond-cut facets reveal silver or gold within. A signature detail, in two expressions.
01 / ORIGINAL SIGNATURE
Fine black lines and a pale pink plus.
Four coordinated expressions of the original identity.
The original signature, framed by pearl white. A pure, composed introduction to the collection.
A fine silver line draws the tube and carton together, echoing the clarity of the cap.
Left-aligned type and a trace of blush bring a gentle rhythm to the original signature.
The product name leads. A small signature and champagne detail complete the composition.
02 / SERIF AI
A small italic ai and a quiet pink dot.
Four expressions in pearl white, silver and gold.
A small italic signature meets soft paper texture and generous white space.
Precise alignment and a silver edge give the softer signature an architectural finish.
Warm lettering, a blush side panel and transparent gold reflections share one palette.
A name, a line of care, a final signature. An understated expression in ivory and gold.
THREE PHOTOGRAPHIC STORIES
The collection, beyond the packshot.
White architecture. Blush glass. Golden light.
01 / GOLDEN LIGHT
Pale stone and blush glass frame the original signature.
Soft light reveals the clear facets and gold within.
02 / WHITE ARCHITECTURE
Sculptural white forms, soft shadow and a silver reflection.
Save photograph ↓03 / TWO FINISHES
The original signature in silver and gold, each with a matching carton.
Save photograph ↓RETINOL SKIN CREAM
Small signatures. Considered details. Beautifully complete.
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